“DieSEL”
Your Honor It’s Fashion !
This campaign reframes Diesel jeans as evidence. We turn mugshots into
photoshoots and squad cars into runways, because with Diesel, you get caught on purpose.
Arrest Worthy Denim.
Art Director, Photographer/Videographer, Editor, Stylist.
Xo, Olivia
- adlobs -
Photographed, Styled, Edited, Graphic Design.
- INSIGHT -
Young women don’t dress edgy to rebel; they dress edgy to signal control. In a
culture that constantly judges, the sharpest look is the one that feels intentional,
dangerous, and completely self-owned
- BIG IDEA -
This campaign reframes Diesel jeans as evidence. We turn mugshots into
photoshoots and squad cars into runways, because with Diesel, you get caught
on purpose
- MANIFESTO -
The flash is unforgiving.
Good.
So are these girls.
Good taste is just a leash with better branding.
Diesel doesn’t do leashes. Diesel does leverage.
Denim that shows up like evidence, making the room go quiet.
So don’t bother calling a lawyer.
Your alibi is weak.
But your jeans are airtight.
Your fit did the crime, so smile for the camera.
Make sure to ask if the lighting was good.
Get caught on purpose.
Diesel.
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
The script
The script
The script
The script
The script
The script
- 30s campaign video -
