“GEOTREK”

Geotrek is a Boulder-based lifestyle and travel brand centered around purpose-built camper vans that let you explore, work, and travel comfortably anywhere on the road.

At CU Boulder, I worked with a team of four students to execute a campaign for Geotrek, where I served as Creative Director. I led the creative vision, building a cohesive brand world across strategy, social media, and photography. This project later led to a direct collaboration with Geotrek, where I helped position the brand beyond its product offering and into a broader lifestyle, framing Geotrek as a symbol of freedom, spontaneity, and the ability to go wherever, whenever.

Xo, Olivia