“bar-s”
This campaign was made for Bar-S for the One Show Awards with my team at CU Boulder.
We curated the insight, big idea, manifesto, headlines, moodboard, print ads, and stunts all for HOTDOGS.
We thought we could not create a case study video without having our own photoshoot. So, we put on our fur and grilled hot dogs, because #hotpeopleeathotdogs.
Art Director, Photographer, Editor, Stylist.
Xo, Olivia
— insight —
Status is no longer about spending.
It’s about knowing better.
— big idea —
In today's world, who has the time for fancy things? When you buy the more expensive toilet paper, it's still toilet paper. Or when you buy the most expensive meat, it’s still just… meat. Just cause you dress it up in fancy pricing doesn’t change that fact. Quality doesn’t affect price. Stop falling for the luxury life. Know what brands you can trust to be there, plain and simple.
Have Inexpensive Taste
- MANIFESTO -
We’ve been top dogs of the grill for two decades because we know exactly what we are:
A classic.
Stop falling for the luxury trap.
Eat like a king even when you are broke.
Having taste doesn’t mean spending more.
It means knowing better.
Have Inexpensive Taste.
— ADLOBS —
award show bar-s cart
A Bar S cart could be located on a red carpet of a big name Hollywood event like the Grammys, the Oscars, VMAs, Met Gala, etc. This gives us the opportunity to show that even the fanciest of people can still enjoy a nice, cheap, Bar S dog.
Appeals to a Gen Z audience that is linked to heavy media use and pop culture knowledge.
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
— stunts —
#hotpeopleeathotdogs
Bar-S promotes a trending hashtag on TikTok or Instagram with a popular song. This social stunt can spread among Gen Z audiences as a quirky thing to do/eat.
Using the hashtag #hotpeopleeathotdogs 🌭❤️!